New global macadamia brand launches
14 Feb 2020
Marquis is the new global brand selling Australia’s native nut, the Macadamia, to the world.
Australia’s largest macadamia processors and marketers today relaunched under the new brand Marquis Macadamias.
The new entity comprises Lismore’s Macadamia Processing Company (MPC) and its wholly owned subsidiary, Bundaberg’s Pacific Gold Macadamias (PGM), and their marketing company Brisbane’s Macadamia Marketing International (MMI), which is jointly owned by South Africa’s Global Macadamias.
The grower owned group will consolidate its position as the world’s largest macadamia processor and marketer. Marquis will grow, process and sell 48 per cent of Australia’s macadamia production and will be responsible for 22 per cent of global kernel sales, whilst handling over 16 per cent of nut in shell (NIS) world production.
Chief Executive Officer of Marquis Macadamias, Larry McHugh said the group aimed to double turnover from $250 million in 2019 to $500 million by 2024.
“Bringing MPC, PGM and MMI under the one brand is about consolidating our current position as the world’s largest macadamia processor and marketer,” he said.
“The addition of South Africa’s Global Macadamias will initially add an additional 15,000 tonnes of nut-in-shell and 2,500 tonnes of kernel to the group’s production. And this will grow rapidly.
“It not only ensures we have access to the largest growers worldwide, it adds regional diversity to our supply chain. Sourcing our macadamias from two continents reduces our exposure to drought and other seasonal variabilities that affect supply.
“Currently we’re supplying wholesale nut-in-shell and kernel to the biggest macadamia markets in the world, including USA, Europe and Asia, as well as packaging kernel for a major US retailer and some of Australia’s largest retailers.
“It’s about creating a sustainable business for growers by stimulating global demand for macadamias.”
Mr McHugh said the rebranding to Marquis Macadamias will allow the group to pursue product development, product extension and value-adding opportunities globally.
“Macadamias are renowned for their buttery flavour and soft crunch texture. Put macadamias into any product and it becomes a premium product,” he said.
“One of the key opportunities for Marquis Macadamias will be to increase our value-adding products and launch a Marquis brand for retailers.
“There is no end to the opportunities for value-adding, from flavours such as wasabi, to mixed nuts, and ingredients for cookies and ice cream.
“Over the next five years the group’s marketing arm will strengthen our push into other products and product extensions beyond macadamias”
Marquis Macadamias will remain 100 per cent grower owned and run, with all profits from the business flowing back to growers.
“Being grower owned is crucial to macadamias’ clean, green and premium status. It is important for us to control the process from the grower all the way to the customer to show the ‘farm-to-fork traceability’ of our nuts.
“Demonstrating sustainability in our processing is also very important. We use every part of the macadamia nut – from husks as organic matter back into the farms, shells as fuel and stock feed to macadamia oil for use in cosmetics and cooking oils.”
Mr McHugh said Marquis Macadamias was continuing to invest in technology to meet increased supply and demand and increase its processing volumes.
“This year, we’ve already invested AU$2 million at our Lismore facility to upgrade the cracking room to double throughput, and AU$1.5 million at our Bundaberg plant into colour sorters and grading technology.
“Over the past five years we’ve also invested AU$4 million into Napasol pasteurisation technology at both Lismore and Bundaberg processing plants. Marquis is the only macadamia processor to use Napasol technology to ensure the safety and quality of our nut products and meet customer expectations particularly, in the US and EU.
“Global Macadamias will be installing a Napasol unit in its new US$20 million South African processing plant, which is the biggest in the world.
“With a few additional pieces of equipment, the South African plant has the capacity to process up 30,000 tonnes a year, with plans for our Lismore and Bundaberg plants to produce 20,000 - 25,000 tonnes each per year, up from 15,000 tonnes per year per facility.
“Our processing technology has been developed and proven since 1983 and has been widely adopted across the industry,” he said.
For more information on Marquis Macadamias, visit www.marquis.com