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Australian Macadamias Society

Shining a light on the WORLD'S FINEST NUT

Australian grown macadamias have become a sought-after superfood, loved by consumers and manufacturers alike for their inimitable taste, texture and versatility. As the birthplace of macadamias, Australia is the recognised global market leader with an unrivalled reputation for consistent supply of premium quality product. Now exporting to over 40 countries, we have consumer marketing programs active in six markets throughout Australia, Asia and Europe.

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  • Vogue Picnic media co-op impresses millions in Taiwan

    Vogue Picnic media co-op impresses millions in Taiwan

    Macadamias were on show with millions of lifestyle-conscious Taiwanese consumers last month as part of…
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  • Macadamias galore at Noosa Food & Wine 2017

    Macadamias galore at Noosa Food & Wine 2017

    Noosa Food & Wine once again drew a strong crowd this year, as chefs, producers…
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  • 'Macadamia bonsai' April Fools' hoax reaches 1.1 million

    'Macadamia bonsai' April Fools' hoax reaches 1.1 million

    The Australian Macadamias team in Japan executed a fabulous April Fools’ Day brand hoax that…
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  • Macadamia oil the hero in new Pure Nut skin care

    Macadamia oil the hero in new Pure Nut skin care

    When Ann Leslie set out to create a product inspired by her family’s macadamia farm,…
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  • Breakfast to GO: Aussie macadamias in Weet-Bix innovation

    Breakfast to GO: Aussie macadamias in Weet-Bix innovation

    Leading Australian food manufacturer Sanitarium has embraced macadamias in its ongoing mission to offer innovative,…
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  • Generation gap: marketing nuts to millennials

    Generation gap: marketing nuts to millennials

    Millennials. What drives their purchase decisions? What are their media habits? How are they consuming…
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  • May 2017 market report

    May 2017 market report

    2016 delivers steady overall production despite challenging growing conditions globally The global macadamia crop for…
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  • February 2017 market report

    February 2017 market report

    2016 delivers strong and steady results Global macadamia production in 2016 finished at 175,000 tonnes…
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  • 2016/17 CHINESE CONSUMER CAMPAIGN - CLAIMING OUR SPACE: BEAUTY ON THE INSIDE THAT SHOWS ON THE OUTSIDE

    2016/17 CHINESE CONSUMER CAMPAIGN - CLAIMING OUR SPACE: BEAUTY ON THE INSIDE THAT SHOWS ON THE OUTSIDE

    Following the highly successful launch of the inaugural Australian Macadamias China consumer campaign in 2015,…
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  • november 2016 market report

    november 2016 market report

    Global supply appears to be relatively steady for 2016. Production from established origins including China…
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  • 2016 Korea consumer benchmarking research

    2016 Korea consumer benchmarking research

     The 2016 South Korean consumer benchmarking study shows that awareness, experience and consumption frequency of…
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  • 2016 Australian Macadamias Yearbook

    2016 Australian Macadamias Yearbook

     The 2016 Australian Macadamias Yearbook is a snapshot of our industry’s performance over the 2015/16…
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Quality and food safety lie at the heart of the Australian macadamia industry. As the world’s leading supplier of macadamias, we’re 100% committed to clean and green production, sustainability and upholding the premium quality standards that make Australian grown macadamias the best.

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